DESCRIPTION OF USERS AND ACCEPTANCE OF TERMS
THE INFORMATION WE COLLECT AND HOW WE USE IT
In the course of operating the Websites, we collect or receive the following types of information:
CONTACT AND ACCOUNT INFORMATION
We may collect contact information on our Websites, typically your name, email address, phone number, and any information you provide in messages to us, such as through our Contact Us pages. We use such contact information for purposes of responding to, and following up regarding, your inquiries, including by providing you with requested or supplemental information. Depending on the nature of your message, we may route your information to an appropriate third party, such as one of our distributors, to better address such message.
When registering for an account, we will collect some combination of your name, email address, and phone number for purposes of allowing you to register and log in through our account portal. Our third-party vendors that provide our portals on the back-end store and secure your passwords; Craft&Ride does not have access to these passwords.
When you make (or attempt to make) a purchase through the Websites, you will provide certain information to our eCommerce platform, including your name, billing and shipping address, payment information (including credit card numbers), email address, and phone number. We will receive all such information except, for payment information, we only receive the last four digits of your credit card number.
We use the Order Information to fulfill any orders placed through our Websites (including processing your payment information, arranging for shipping, and providing you with invoices/confirmation), communicate with you, screen our orders for potential fraud or other risks, or, upon giving your consent, provide you with marketing relating to our products or services.
You have the option to receive SMS/text marketing by putting in your phone number and consenting to use of your phone number for such purpose. Further, by texting or calling our CEO at +1 (909) 609-5719, you provide your consent for us to call or send text messages to you pertaining to Craft&Ride (e.g., information regarding your order).
Like most websites today, our web servers keep log files that record data each time a device accesses those servers. The log files contain data about the nature of such access, including the device’s IP address, user agent string (e.g., operating system and browser type/version), and referral URL (i.e., the external source by which you arrived at our Websites or the pages you’ve clicked on while on our Websites). We may use these log files for purposes such as assisting in monitoring and troubleshooting errors and incidents, monitoring for fraud, analyzing web traffic, or optimizing the user experience.
We collect information using “cookie” technology. Cookies are small packets of data that a website stores on your computer’s or mobile device’s hard drive (or other storage medium) so that we or third parties can “remember” information about your visit. We use both 1st and 3rd-party session cookies and persistent cookies. Below is a general primer on session and persistent cookies; information collected by cookies depends on its particular purpose. For more information, please see the information regarding analytics providers discussed further below.
Session Cookies: We use session cookies to make it easier for you to navigate our Websites. A session ID cookie expires when you close your browser. Persistent Cookies: A persistent cookie remains on your hard drive or other storage medium for an extended period of time or until you delete them. You may be able to remove persistent cookies by following directions provided in your browser’s settings.
For purposes of our log-in portal or related feature on our Websites, persistent cookies can be used to store your passwords so that you don’t have to enter it more than once.
Persistent cookies also enable us to track and target the interests of our Visitors to personalize the experience on our Website or to serve Craft&Ride advertisements on other digital properties (i.e., “retargeting” you on other sites based on your interaction with Craft&Ride content on our Websites or related social media properties, as discussed further below).
In some cases, we may associate information that you have provided to us (e.g., email address) with the cookies that we use. In addition to facilitating the purposes described above, this is useful in understanding your engagement with other content related to our Websites (e.g., email open rates, URL clickthroughs).If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your browser. Please consult your browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, certain aspects of the Websites may not function properly or as intended. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
THIRD-PARTY ANALYTICS PROVIDERS
THIRD-PARTY TARGETED ADVERTISING PROVIDERS
As mentioned in the Cookies section, we may use third-party “adtech” providers (such as Facebook) to retarget you with Craft&Ride advertisements on third-party websites based on your visits to our Websites or social media properties, such as items viewed, bought, or left in the shopping cart (“abandoned”), posts or pages viewed, or other similar interactions.
For more information about how targeted advertising works, visit the Network Advertising Initiative’s (NAI) education page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
To opt out of targeted advertising by participating companies, please visit the opt-out programs established by the Digital Advertising Alliance, the Digital Advertising Alliance of Canada, and the European Interactive Digital Advertising Alliance.
Further, Facebook may allow you to directly opt out of Craft&Ride ads within the ad served by Facebook.
In an ongoing effort to better understand our Visitors and the Websites, we might analyze your information in aggregate form to carry out, maintain, manage, and improve operations in connection with the Websites. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our services and the Websites to current and prospective business partners and to other third parties for other lawful purposes.
DISCLOSURE TO PUBLIC AUTHORITIES
We are required to disclose personal information in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements. We may also disclose personal information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.
SHARING WITH THIRD PARTIES
We may also engage other companies and individuals to perform certain business-related functions on our behalf in connection with our Websites. Examples may include cloud hosting providers, distributors, technical assistance and security, eCommerce platforms, analytics, digital marketing, customer relationship management, and customer service. These other companies will have access to your information only as necessary to perform their functions and to the extent permitted by law. We may also share your information with any of our subsidiaries, affiliates, or other companies under common control with us in order to support (i) the marketing, sale, and delivery of any products or services and (ii) the other purposes described herein.
OPT-OUT FOR EMAIL MARKETING AND CERTAIN OTHER COMMUNICATIONS
You may also manage your receipt of marketing communications by clicking on the "Unsubscribe" link located on the bottom of an applicable marketing email and following the instructions found on any page to which the link may take you.
You cannot opt out of receiving administrative or transactional e-mails. In all such cases, please allow us a reasonable time to process your request.
HOW WE PROTECT YOUR INFORMATION
We take commercially reasonable steps to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet.
RETENTION OF PERSONAL INFORMATION
IMPORTANT NOTICE TO ALL NON-US RESIDENTS
Our servers are located in the US. If you are located outside of the US, please be aware that any information provided to us, including personal information, will be transferred from your country of origin to the US. Your decision to provide such data to us, or allow us to collect such data through our Websites, constitutes your consent to this data transfer to the extent permitted under applicable law.
DO NOT TRACK
We do not respond to "Do Not Track" settings or other related mechanisms at this time.
LINKS TO EXTERNAL WEBSITES
HOW TO CONTACT US